This Balloon Order Almost Blew-up in My Face!

It happened at my first retail flower shop in Canada, about 20 years ago, but I've never forgotten it.

A young Navy fellow had come in to buy a small bouquet of flowers and a Happy Birthday ballloon for his sweetheart.

The problem happened a couple of days later.

The fellow comes back to the shop, looking somewhat like the guy above.

"I'd like my money for the balloon back...her birthday's over now!"

So what are you supposed to do?

Tell him to forget about it?

I had to think quick on this one.

There was no way that I was going to make any money on this sale. It's not like I could re-sell the balloon, as it had already started to deflate.

But the issue was important enough that he came back to the shop. The money was obviously very important to him.

All over a $4.99 balloon.

But if I sent him away, he'd never be back.

He'd probably go back to the Navy Base and tell all his friends what a jerk I was.

I had to remember that it's the long-term relationship with customers that counts. That's what Simon Says Roses depends on to build our customer base.

So yes, I refunded his money...and yes he came back for Valentine's Day (I know he did, as I'll never forget him!)

Short term pain...long term gain...such is the life of a florist in Canada.

These Flowers are a Mess!

Geez I hate when this happens.

Sending an order to another flower shop in Canada, and it turns out to be a total mess.

This is what it was supposed to look like...

We included a description of the item just to make it crystal clear...white wicker basket arrangement with handle to include pink roses, white alstromeria, pink snapdragons, pink carnations, filler flowers, and greenery.

This is what was delivered to the recipient...

No roses, carnations, alstromeria or snapdragons...and not in a white basket.

The flower arrangement didn't even have a pink colour theme...it looks more purple to me.

When confronted with this discrepancy, the shop agreed on the differences, but still claimed that the value was there. Apparently there was a snow storm, and the wholesale truck didn't arrive.

But that's not the point. They could have contacted us before the arrangement was sent. Let us know about flower availability, and we can correspond with the sender.

But instead of calling us, the shop sent out an inferior product.

AND THAT'S NOT GOOD ENOUGH!

The flowers bore no resemblance to the item on our website. It certainly wasn't what the customer ordered.

So guess what? Our affiliate was instructed to deliver another arrangement the following day...AT THEIR COST.

And yes, we apologized profusely to the sender. We can only hope that we've kept the customer, but only time will tell.

It doesn't happen often, but sometimes we have to clean up the mess...

You Florists are Morons!

This customer was pi**ed off!

We had sent him a Delivery Confirmation email, and he KNEW the flowers weren't delivered.

It started with an email, then a voice mail, and finally a private message on facebook.

He claimed that the flowers were never delivered, and they better not be sitting in a truck overnight!

So we tried confirming with the delivery service...no response. Didn't expect one, as it was 9:00 at night.

At 7:30 the following morning, the service confirmed the flowers were delivered the previous day, and SIGNED for by the recipient.

So what's going on here??

The sender phoned me later that morning...

You see he hadn't signed the greeting card.

He assumed that she would know the flowers were from him...but she thought they were from somebody else.

So when he called her, she didn't acknowledge the flowers as she thought they were from an OLD BOYFRIEND!

And when she phoned the "ex" to thank him, he didn't correct her. He let her think the flowers came from him!

Thankfully the sender & I had a good laugh...and hopefully proved to him we weren't total morons!

5 Great Reasons to Deliver Valentine's Flowers Early

1.       I'm a guy. 

      Procrastination is my middle name. 

Canada roses & alstromeria vase

      Come Valentine's Day, I probably wait until the last minute, and get really disappointed...even ANGRY when a florist can't "get 'er done".

      Here's 5 great reasons to order your Valenitne's Day gift for delivery A DAY EARLY (for Wednesday, February 13th):

1. Your "Valentine" will be the centre of attention at home or in the workplace, while others are still waiting...and hoping...all Valentine's Day.
2. Your Valentine will know you thought of them early, and it was not a "last minute" effort on Valentine's Day.
3. Deliveries can happen at any time throughout the day on the 14th at NO specific time, while your Valentine will feel loved all Valentine's Day.
4. Remember: The unexpected gets more "brownie points".
5. We sell out of roses & most flowers every year. Ordering & delivering early avoids any chance at disappointment!

This year, don't be the typical guy. Try ordering your Valentine's roses for delivery a day early.

A Happy Valentine's Day often means a Happy Valentine's night!!

Roses - Are You Sending the Wrong Message?

Red, white, yellow, pink, mixed colours...so many choices!

But are you sending the right message when you send roses, especially with Valentine's Day on February 14th?

Here's a list of the meaning of roses, to make sure you're sending the right message!

• Red - love, respect, courage, beauty, prosperity
• White - humility, innocence, purity
• Pink - grace, gratitude, admiration
• Hot Pink - desire
• Yellow - joy, freedom, slighted love, friendship
• Red & White together - unity
• Red & Yellow together - happiness.

And it's not just roses.

Over the years we've also compiled a long list of flower meanings of all types, at www.simonsaysroses.com/flowermeaning.htm

3 Reasons Why Rose Prices Skyrocket at Valentine's Day

We all know it's going to happen.

After all, it's happened every year in the 20 years we've been in business.

Rose prices go through the roof at Valentine's Day.

There are 3 reasons for it:

1. The grower/farm increases the price of roses.
2. Which in turn causes the wholesaler to increase their prices.
3. In the end, the florist must up their price to the consumer.

 3 pink rose bud vase

The key is that it all starts with the farms. Throughout the year, farms barely cover their costs. But they see a chance to make money when virtually everybody wants roses. And that time is Valentine's Day.

That's when the prices from the farm double!

 
We hear all the excuses from the growers. There was a cold snap. There was a heat wave. There was a drought. There was a flood.

The list of excuses goes on and on...but they really never change.

The reality is that this is the one time of the year when growers can make a profit. It's that profit that sustains the farms throughout the rest of the year.

But imagine if the florist passed this increase onto their customer...doubling their prices! It's easy to see that the rose market would disappear pretty quickly.

Yes, florists increase their prices for roses in Canada somewhat at Valentine's Day. We have to. But we certainly can't double prices for two or three weeks in February.

We florists have to hope that the volume of roses being sold will make up for smaller margins.

But there's no guarantee.

At face value the reasons for increased rose prices is simple, but it's really hard to explain to our customers.

We get flack because the florist is the face of the industry, so we bear the wrath of increased prices.

This year on Valentine's Day, Thursday February 14th...please be gentle!

Would you Screw Your Neighbour?

Our customers aren't numbers. They're real people. They're neighbours, friends, people that like us...and we like them. It's called a relationship!

A relationship that is built by being part of our customers' lives from birth, celebration, sickness, and in passing.

So why would you screw your neighbour, when your business depends on trust, honesty, & integrity?

Why would you deliver less than your best? Why would you promise something, and then it doesn't happen? Why would you do this time after time after time....to hundreds & thousands of customers?

Would you be happy if these sympathy flowers were sent to a funeral service?

This product was NOT delivered by a florist, but by a huge company that ships overnight in a box...to the funeral home.

But unfortunately, the flower industry is dominated by huge public companies, that have millions of customers.

Every year, late orders are accepted by these companies at the very end of major flower holidays like Christmas, Valentine's Day, and Mother's Day.

These huge companies know that florists are operating at their maximum. Towards the end of a flower holiday, there simply aren't the designers, the drivers, or even the flowers available.

Yet flower orders are still accepted, knowing there isn't a snowball's chance in hell of delivery happening.

So what if these orders are delivered a day or two, or three days late.

For some reason, these big companies find it acceptable. I call it screwing your neighbour.

But I don't think screwing your neighbour is a good business model in the long-term.

A good friend of mine named Fred Sarkari posted this quote on linkedin earlier today. I've received Fred's permission to re-print the quote, because it is SO true.

"Be kind to everyone you meet, it will strengthen bonds between friends and family and it will also drive your enemies crazy."

Given the above statement, hopefully Simon Says Roses is driving our enemies/competitors crazy (in a kind way)!